A reselling business lives and dies by its inventory. Every item is unique, one of a kind, and listed in more than one place at once. Keep that straight by hand and you spend more time managing spreadsheets than finding and selling product.
Ladybug Finds is a Texas-based reseller selling across Poshmark, Facebook Marketplace, and eBay. As the business grew, the catalog grew with it — and tracking what was listed where, what had sold, and for how much became the bottleneck. This was a top-to-bottom engagement: the full brand identity and a custom inventory platform, built to scale with the business. It's an ongoing project that continues to grow.
The Problem: One-of-a-Kind Inventory, Listed Everywhere
Resale isn't like selling a catalog of repeatable SKUs. Most items are unique, so overselling is a real risk the moment the same piece is live on multiple marketplaces. Every item raises the same questions:
- Where is it currently listed — Poshmark, Facebook Marketplace, eBay, the website, or some combination?
- Has it sold? On which platform, and for how much?
- Should it appear on the public shop, or stay held back?
Answering those by hand across separate marketplace dashboards doesn't scale. The business needed a single source of truth.
The Solution: A Custom Inventory Platform
One source of truth
I built a custom inventory backend where every item lives once. Each record tracks the details that actually run the business:
- The item, its photos, and its description
- Which platforms it's listed on
- Whether it's currently live or sold
- What it sold for, and where
Instead of reconciling three marketplace dashboards, the whole catalog is managed from one place — the real status of every item, at a glance.
A storefront that syncs itself
The website at ladybugfinds.com isn't a separate system to keep in sync — it's a direct reflection of the inventory backend. When a new item is added, there's a single toggle: list it on the shop, or hold it. Mark it available and it appears on the storefront automatically. No second listing to write, no risk of the website drifting out of step with the real catalog.
That keeps the public shop accurate without any duplicate data entry, and gives the business a storefront it owns outright — not just listings on platforms it doesn't control.
Marketing and measurement, automated
A storefront only sells if people find it, so the platform markets itself too. A scheduled Pinterest Business integration automatically turns the catalog into pins — posting products on a set schedule, straight from the same inventory source of truth — so new items reach Pinterest's shopping-driven audience without anyone hand-creating a single pin.
And because growing a business on guesswork is a mistake, the storefront is wired into Google Analytics. Traffic, top-performing products, and how shoppers actually move through the shop are all measured — turning the website into a feedback loop instead of a billboard.
A brand to match
Ladybug Finds also needed to look like the established business it had become. I designed the complete brand identity — the logo, the visual system, and the look that carries across the website and every marketplace listing — so the business reads as professional and consistent everywhere a customer encounters it.
Under the Hood
Every layer of Ladybug Finds runs on a single vendor — Cloudflare's edge. That keeps the system fast, inexpensive to run, and simple to operate, with no servers to patch and no egress fees.
Frontend. A SvelteKit 2 and Svelte 5 app, styled with Tailwind CSS 4, built with Vite 6, and using Chart.js for the inventory and sales dashboards. The whole codebase is a TypeScript monorepo managed with pnpm and Turbo.
Backend. SvelteKit runs directly on Cloudflare Workers via the Cloudflare adapter. Authentication is handled by better-auth and the data layer uses Drizzle ORM, with a dedicated Worker handling Poshmark sync on its own.
Data. Cloudflare D1 — SQLite at the edge — holds the relational inventory data, while Cloudflare R2 stores product images and other objects.
Hosting and deploys. Everything is Cloudflare: the app on Pages and Workers, with D1 and R2 bound directly to it, deployed with Wrangler. One vendor, edge to edge — globally low-latency by default.
The Outcome
Ladybug Finds runs on one system instead of a patchwork of spreadsheets and marketplace tabs. New inventory goes in once and reaches the storefront in a click, the catalog stays accurate across every channel, and the brand looks the part wherever it shows up. It's a living project — as the business grows, the platform grows with it.
Just over a year in, the business is still young — but it's already built like it intends to last:
- 600+ items in active inventory, managed from a single system
- 8,000+ followers on Poshmark, where the Ladybug Finds closet holds Poshmark Ambassador status
- Selling across Poshmark, Facebook Marketplace, and eBay — plus a storefront the business owns outright
- Automated product marketing to Pinterest, with Google Analytics measuring what actually converts
The infrastructure was built for where the business is headed, not just where it is today. As inventory and sales grow, the system scales with them — no rebuild required.
What This Means for Your Business
Ladybug Finds isn't a software company — it's a resale business that needed software to stop being the bottleneck. The same principle applies to any operation juggling inventory, channels, and a storefront:
Your systems should have a single source of truth. When inventory, your website, and your sales channels all read from one place, the busywork of keeping them in sync disappears.
You should own your storefront. Marketplaces are great for reach, but a website you control — fed automatically from your own inventory — is an asset that's entirely yours.
Design and engineering belong together. A great system that looks unprofessional undersells the business. Building both means every piece reinforces the others.
Your Turn
If you're managing inventory across multiple platforms, copying the same data into a website by hand, or fighting tools that don't talk to each other, let's talk about building a system that does.
I don't sell cookie-cutter packages. I design the brand and architect the system around exactly how your business actually operates.
Ladybug Finds is an independent resale business based in Texas. Browse the shop at ladybugfinds.com, the Poshmark closet, or Pinterest.